Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends business owners to your one-pager, Our Remote Placement Process in 5 Steps, with the keyword “CLOSER”, the same one in your headline now. Each banner is shown at real phone size too, so you can see it reads.

Your plan

How it all fits together

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add media → your 5-step PDF, then use the tile as its image (or add it as a new first item).
  5. Reply to every “CLOSER” with the PDF, then the DM below.

Five options

Option 1Your stage photo from your current banner, with your biggest number. The one we'd pick.
Andrew Poulton

I place trained female closers into coaching businesses | 350+ placed | $0 placement fee | 150+ businesses | Co-Owner, She Sells With Brooke | DM "CLOSER"

154/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2Your buyer's own question, next to a real She Sells photo.
Andrew Poulton

Doing $75k+ a month and still taking every sales call? | I place certified female closers, $0 placement fee | 350+ placed | Co-Owner, She Sells | DM "CLOSER"

157/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3Your 5-step one-pager as the hero.
Andrew Poulton

A certified closer in your coaching business, in 5 steps | $0 placement fee | 350+ female closers placed | Co-Owner, She Sells With Brooke | DM "CLOSER"

152/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your biggest number, big enough to read from across a room.
Andrew Poulton

350+ female closers placed into coaching businesses | $0 placement fee | 150+ businesses | 3,000+ trained members | Co-Owner, She Sells | DM "CLOSER"

149/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5A partner business, in their own words, from your Hire a Closer page.
Andrew Poulton

Trained female closers for $75k+/mth coaching businesses | 350+ placed | 150+ businesses | $0 placement fee | Co-Owner, She Sells | DM "CLOSER"

143/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door to pick up Hugo [from daycare], so I wanted to send this before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!).

I'm Andrew, AP to most people. I run recruitment at She Sells. We train female closers and setters, then place them into coaching businesses. We've placed 350+ so far.

I had a look at your profile and you reminded me of [CLIENT NAME].

The closer we placed with them is doing [RESULT] cash collected a month after [X] months.

Why it works: our closers pay $12,000 of their own money to get trained, then do role play after role play until they pass our certification. Nobody gets sent out just because 30 days are up. That's why our closer placement success rate is 84.6%.

Right now we place closers for $0 placement fee, and we keep training her once she's in your business.

As you can imagine, the 100-application job ad isn't a big fan of us haha.

Anyway, I really have to go. Hugo's waiting for our meeting in da front seat.

Happy to walk you through how it works. I've got [TIME 1] or [TIME 2] free tomorrow?

If not, no biggie. Happy to just send you our one-pager, Our Remote Placement Process in 5 Steps, instead.

Nice to meet you!

Cheers,
Andrew

The next step up

Invite them to a workshop

Your one-pager is the first step. The workshop is the next one. Send these to owners on your list, one message at a time, and stop after three. Swap the highlighted bits before you send.

The workshop

How a US company hired 3 top performers in 2 weeks, without placement fees

The exact way three certified closers were found, screened and placed in two weeks, so you can stop taking every sales call yourself.

  • How the 3 were found and screened in 2 weeks: video applications, role-play test calls and certification
  • The 5-step placement process, start to finish
  • What happens after she starts, so a new closer ramps on your offer instead of leaving at six weeks

On Zoom, 60 minutes · a small room of [SEATS] coaching business owners doing $75k+ a month · {Day + date}

Why this workshop

It's your own case study, already in your Featured: a US company in the relationship space hired 3 top performers in 2 weeks, without placement fees. For Aussie owners, lead with Crown Money ("We are doing record numbers thanks to your girls"). For owners who've been burned by bad hires, lead with your own story.

If you've chatted with them before, open with: "Hey {First}, I remember we were chatting about [X] at [WHERE]." Then carry on with the invite. [SQUARE BRACKETS] = you fill it in. {Curly brackets} = fills in automatically.

LinkedIn

1. The invite: US coaching owners

Hey {First name}, I know this is a bit random.

I'm hosting a small workshop on Zoom for coaching business owners on {Day + date}, walking through exactly how a US company hired 3 top performing closers in 2 weeks, without placement fees.

Would you like to come?

1. The invite: Aussie coaching owners

Hey {First name}, I know this is a bit random.

I'm hosting a small workshop on Zoom for coaching business owners on {Day + date}, walking through how we placed the closers behind Crown Money's record numbers, and how we'd do the same for you.

Would you like to come?

1. The invite: owners burned by a bad hire (your own story)

Hey {First name}, I know this is a bit random.

I ran a business that did eight figures and I still couldn't reliably hire a closer, so I'm hosting a small workshop on Zoom on {Day + date}, walking through exactly how we now place certified closers in a couple of weeks.

Would you like to come?

Filled-in example (example only, not a real person)

Hey Jess, I saw your post about hitting your first $100k month.

I'm hosting a small workshop on Zoom for coaching business owners on Tuesday 20 October, walking through exactly how a US company hired 3 top performing closers in 2 weeks, without placement fees.

Would you like to come?

2. Follow-up (2 days later)

Hey {First name}, I was chatting to an owner doing [REVENUE, e.g. $90k a month] who's stuck on [PROBLEM], and it reminded me to reach back out.

Keen to come?

3. Hail Mary (3 days after that)

Hey {First name}, I swear this is my last message haha.

It'll be a room of [SEATS] coaching business owners on {Day + date}, and we'll go deep on how we screen closers with role-play test calls, so you only ever meet the ones who pass.

If you'd like a seat, you can book here: [LINK]

Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it and run you through who else will be in the room.

And if you're flat out, no biggie, just let me know and I'll reach out for the next one.

When they say yes

Awesome, we'd love to have you there! Here's the link: [LINK]

Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.

Email

1. The invite

Subject: Your private invite: coaching owners workshop, {Day + date}

Hi {First name},

I'm hosting a small workshop on Zoom for coaching business owners on {Day + date}, walking through exactly how a US company hired 3 top performing closers in 2 weeks, without placement fees.

Would you like to come?

Andrew

2. Follow-up (2 days later)

Subject: Re: Your private invite

Hi {First name},

I was chatting to an owner doing [REVENUE] who's stuck on [PROBLEM], and it reminded me to reach back out.

Keen to come?

Andrew

3. Hail Mary (3 days after that)

Subject: Last one from me

Hi {First name},

I swear this is my last email about it.

It'll be a room of [SEATS] coaching business owners on {Day + date}, and we'll go deep on how we screen closers with role-play test calls, so you only ever meet the ones who pass.

If you'd like a seat, you can book here: [LINK]

Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it.

And if you're flat out, just let me know and I'll reach out for the next one.

Andrew

Personalise it

Which invite to send

US owners: the US company invite. Aussie owners: the Crown Money invite (check Scott is happy to be named in DMs first). Owners who've posted about a bad hire or doing every call themselves: your own-story invite.

The personal touches, with an example of each

{Company}: their business. "…for owners like you at Thrive Coaching…" (example business).

Their revenue or stage: "…for coaching owners doing $75k+ a month…" when their posts show it.

A shared connection: "Hey {First}, Brooke mentioned you were looking for a closer." Only if it's true.

A past chat: "Hey {First}, I remember we were chatting about setters at the She Sells event."

Their recent post: "Hey {First}, I saw your post about hiring your first sales rep." Then the invite.

Three real problems for message 2

Still taking every sales call themselves.

A job ad that got 100 applications and not one closer worth hiring.

A closer who left after six weeks, right when she was finally ramped.

Before it goes live

  • 350 or 300: your headline and About say 350+, a couple of August posts say 300+. The kit uses 350+. Check it's still right.
  • Your Hire a Closer page: it still shows “We place closers xx” and “BUSINESS NAME HERE” three times, and says both 84.6% and 88%+. Fix those before the new banner sends people there.
  • Crown Money: option 5 shows Scott's message from your website. Check he's happy to see it on your banner too.
  • $12,000: the DM says your closers pay $12,000 to train. Check that's the current price.